Mitsubishi drops price of iMiev

24 August 2010

"Company slashes price of iMiev as it prepares to take on the Nissan Leaf", reports

The anticipated wave of new electric cars may still be months away from rolling out of UK showrooms, but the race to dominate the electric vehicle market is already hotting up after Mitsubishi announced yesterday that it has dropped the price of its upcoming iMiev.

The company said that it has slashed the launch price of the car from £38,699 to £28,990 for orders placed for delivery from January next year. The move follows in the wake of the government's decision to retain its proposed £5,000 incentive for motorists buying new electric cars, meaning customers will pay £23,990 for the iMiev.