TSB Press Release

23 June 2009

Embargo: 0700, 23 June 2009

Today the Technology Strategy Board – the government body that exists to promote
business innovation in technology - announces the consortium winners of its Ultra Low
Carbon Vehicle Demonstrator competition hailing an important step forward for the
future of transport in the UK.

The successful programme bids, which bring together car manufacturers, power
companies, RDAs, councils and academic institutions, will operate demonstrator
programmes in eight locations across the UK to accelerate the availability of innovative
low carbon cars to consumers. The winning projects receive a total of £25 million from
the Government as part of an ongoing commitment to invest jointly with the industry to
speed up the introduction of low carbon vehicles. This will support the investment
already made by the consortia themselves and is the most significant step to date in the
UK of a co-ordinated move towards low carbon transport.

It is planned that approximately 340 vehicles* will begin trials on UK roads within the
next six to eighteen months, the biggest project of its kind. The majority of the vehicles
are electric, with a small number being plug-in petrol/electric hybrids. Some of the
vehicles and technologies are unveiled today at a national event at Guildhall Yard,
London and four other demonstrator locations around the UK – the West Midlands,
Glasgow, the North East, and Oxford. The information gained from this project will be an
important contribution to the future plans of manufacturers and their partners, to develop
low carbon vehicles for the mass market.

The Technology Strategy Board created the Low Carbon Vehicle Demonstrator
competition to act as a catalyst for industry, the public sector and academia to come
together to create low emission vehicles and provide solutions to powering them. The
winning consortia showcase new and emerging low carbon vehicle technologies in real
world situations - many of the electric cars will be recharged via plug-ins around cities
across the UK, as well as at home.

Making the announcement, Secretary of State for Transport, Lord Adonis, said: “This
announcement demonstrates how the government is delivering on placing low carbon
transport at the centre of its vision for the UK economy. The Technology Strategy Board
via its Low Carbon Vehicles Innovation Platform has invested jointly with the Department
for Transport, industry and other funders to promote UK-based low carbon vehicle
technologies. The project will help to accelerate the development of these cars so that
they become a practical reality.”

Lord Drayson, Minister for Science and Innovation, said: “Government and consumer
demand for more environmentally friendly vehicles is creating new business
opportunities for both the established industry and innovative new entrants. This
competition has connected an array of organisations to deliver a holistic approach to
making electric cars a reality on UK roads in the coming months and years. This is a
hugely important step in moving us away from relying on petrol and diesel based
engines and meeting the governments target of an 80% cut in carbon emissions by

Motoring journalist Quentin Wilson supporting the launch, said: “For me this
announcement signals the start of an exciting journey that will see a radical change in
the type of cars that we see on the UK’s roads in the next half century. The fact that
there will be a move towards making these cars as appealing and as powerful as petrol
consuming vehicles makes the next few decades a very interesting time for the
environmentally conscious UK car driver.”

The programme is led by the Technology Strategy Board, as part of the Low Carbon
Vehicles Innovation Platform, and co-funded by Department for Transport (£10 million),
Advantage West Midlands, ONE North East and the South East Development Agency.
Many of the top car manufacturers are involved in the programme, including, Ford,
BMW, Jaguar Land Rover, Mercedes, Toyota and Nissan, alongside the wider car
industry supply base, four energy suppliers, five universities, and three regional
development agencies. Demonstrator programmes will take place in Glasgow, the North
East, the West Midlands, Oxford, three projects in London (central London, West
London, Westminster) and countrywide.

For further information on the Technology Strategy Board visit

*this figure does not include any hybrid cars currently on the road.
For media enquiries contact:
Victoria Webster: Trimedia, 020 7025 7569 or (0)7947 922 100,
James Wright: Trimedia, 020 7025 7502 or (0)7747 106 900, james.wright@trimediauk.com
Notes to editor
Additional Quote
Iain Gray, Chief Executive of the Technology Strategy Board said: “The journey towards low
carbon transport will not be easy, but the demonstrator programme, which we are launching is a
major step in the right direction. With over 340 cars being trialled in several regions across the
UK, and with the involvement of large and small manufacturers, local authorities and
infrastructure companies, it is the biggest project of its kind to date.”
About the Technology Strategy Board

The Technology Strategy Board is a business-led executive non departmental public body,
established by the Government. Its mission is to promote and support research into, and
development and exploitation of, technology and innovation for the benefit of UK business, in
order to increase economic growth and improve quality of life. It is sponsored by the UK’s
Department for Business, Innovation and Skills (BIS). www.innovateuk.org
Ultra Low Carbon Vehicle Demonstrator Competition

As part of the Low Carbon Vehicles Innovation Platform, £25 million has been allocated to highly
innovative, industry-led collaborative research projects in the field of ultra low carbon vehicle
development and demonstration. The competition focused on encouraging the development of
industry-led consortia that can deliver in bringing significant numbers of vehicles onto roads
quickly. The competition winners will deliver over 340 new innovative cars on the road in eight
locations around the UK in the next six to eighteen months.